Focus Groups:

Focus Groups Are Worthless

Usability Heuristics:

10 Essential Usability Heuristics You Need to Know

Usability Demo:

https://www.youtube.com/watch?v=1UCDUOB_aS8

Problems with Predictions:

Why are humans so bad at predicting the future?

NPS :

NPS Is The Worst

Inna Tsirlin, PhD on LinkedIn: NPS - “the one number you need to grow” or “public enemy number 1”?

HaTs:

‎Mixed Methods: Triangulating the Truth - Aaron Sedley, Google on Apple Podcasts

Conditional Formatting Example (Top Tasks):

Measuring customer effort with top tasks – Gerry McGovern at UX Brighton 2017

Jobs to be Done:

Understanding the Job

Job Stories